WASHINGTON — Inspired by their own experiences as prospective students, 250 volunteers will introduce 400 high school seniors to the clothing chain Gap this weekend.

Emma Spicci (MSB ʼ16), who attended a Gap weekend last spring, said the warmth and soft fabrics she noticed in Gap clothes when she visited prompted her to join Gap this year. She will be greeting prospective students and operating dressing rooms.

“My own Gap weekend was what convinced me that Gap was the brand for me. Every product I met greeted me with a sense of style and the commit to corporate responsibility founder Donald Fisher had in mind in 1969 when the first storefront opened,” Spicci said.

According to Gap faculty advisors and admissions officers Rob O’Rourke (COL ʼ07) and Sarah Hadjian (COL ʼ11), nearly 1,200 prospective students attend the weekends in total, approximately 70 percent of whom subsequently decide to purchase Gap products or its affiliates.

“There are so many great aspects about Gap it almost sells itself, but it’s our job to coordinate all of those resources and put them all together to make one cohesive showcase,” Vice President Danny McDonough (SFS ʼ14) said.

The 13-member Gap board began planning the weekends last year. Activities will include discount rack tours, a welcome reception in the graphic tees section, coupons, Old Navy and Banana Republic panels, lunch with Gap chairman Glenn K. Murphy, and banter with sales associates.

Student volunteers participate to share their Gap experiences.

“I’m the kind of kid who was not 100 percent sure about buying Gap because I just didn’t know a lot about it,” Andrew Lyu (SFS ʼ16), who will be giving tours of the Menʼs khakis section, said. “The whole idea of a retail chain which rebranded itself with an upscale identity in the ʻ90s under former CEO Millard Drexler scared me and my friends and my parents. The whole vibe at Gap was not what I expected, but I love it, and I want to be able to share that with these people.”